On 20 February 2026, London will host the seventh season of the UA in UK Fashion Show, taking place as part of London Fashion Week. The event will showcase collections by Ukrainian designers who continue to create and present their work despite the realities of war and ongoing challenges at home, including power outages and disrupted infrastructure.
This season will feature the brands MORANDI, SELERA, Freya Vanadis, FÁBBY, Natti Nattu, NOVITSKA and menswear label ÁLTA MEN. Their collections highlight clean silhouettes, contemporary tailoring, sustainable practices and elements of upcycling — reflecting both innovation and responsibility in modern Ukrainian fashion.
The show will be held just days before the fourth anniversary of Russia’s full-scale invasion of Ukraine, underscoring the resilience and creative strength of Ukraine’s fashion industry as an expression of national identity and endurance. The evening will begin with a minute of silence to honour all Ukrainians who have lost their lives during the war.
The event will take place at Devonshire Square in London and is organised by VOLKOVA PR & Talent Agency in partnership with the UA in UK Community. In a symbolic gesture of solidarity, members of London’s business community and influencers will join professional models on the runway.
Alongside the show, guests will experience curated hospitality, a dedicated photo area, floral gifts, and special surprises from partners and organisers. The atmosphere will be shaped by welcome drinks, a DJ set, and a live performance by Ukrainian harpist Arina Azzarova. Traditionally, the UA in UK Fashion Show gathers more than 300 attendees, including broadcasters, actors, entrepreneurs, investors and cultural leaders from across Europe, Asia and the Middle East.
Event Programme
20 February 2026
19:00 — Doors open, welcome drinks
20:00–21:00 — Fashion show
21:00–22:00 — Afterparty and networking
Tickets are available by a link.
